Book Marketing – Some Tips that You Should Know
Having a great idea on how the online and offline marketing channels would work together is really important for the financial success of your book. Such channels, when they are used together consistently, can surely help you as an author to achieve that sustainable competitive advantage. This can also help the book to build a continuous stream of income too.
The marketing channel actually refers to the areas where you may interact with your audience. Every channel or place permits you to show the audience that you have really expertise and love for the kind of niche that you have chosen. Such channels can also give you as well as your audience a direct way for you to listen to each other and also share information. Listening and also sharing process is meaningful, long-lasting and money-making relationships which are formed between you and the audience which you have.
That sales channels would actually refer to the manner that the books which you have are bought and sold to the book buyers or those end customers. Such channels would actually include the brick-and-mortar book stores, the online bookstores, the wholesalers, book distributors as well as others. Such are known as indirect sales channels. But, if you are going to sell the book directly from the home or office, then you would be a part of the sales channel too. This is going to be referred to as direct sales channel.
There are those online marketing channels. Such are excellent outlines that you will be able to use to talk to the audience and allow them to see that you have something to say. This would actually include podcasting, article marketing, social media sites, guest posting and several others. These channels could a part of your social media marketing efforts which are also called author platform.
There are also those marketing channels that you don’t have control over. Such would include blogs and sites that would repost the blog post you have. Such would also include the reviews of your book which are written or those that are posted on the blogs of others. Other bloggers may have also quoted your book on their respective posts. Or sharing of the SlideShare decks, videos or your infographics.
You should also know regarding offline marketing channels for book marketing which would affect the sales and online marketing you have. Such would actually include all of the marketing efforts which are not achieved through the internet. Some really obvious examples are direct mail postcards and newsletters in order to keep the customers informed about the new information that you think are advantageous for them. You may also send the clients birthday cards, send text messages, reminder notices or make phone calls.